Survival, Inquiry and Sophistication
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One of my favourite quotes from one of my favourite books:
The History of every major Galactic Civilization tends to pass through three distinct and recognizable phases, those of Survival, Inquiry and Sophistication, otherwise known as the How, Why and Where phases.
For instance, the first phase is characterized by the question ‘How can we eat?’ the second by the question ‘Why do we eat?’ and the third by the question ‘Where shall we have lunch?’
(From “The Hitchhiker’s Guide To The Galaxy”, by Douglas Adams)
It turns out that industries also go the the ‘How, Why, and Where’ phases when faced with disruptions caused by modern life.
When it comes to the Premier League and selling television coverage, it goes like this:
How can I make money on this?
Why are other people already five steps ahead of us?
Where can I find a good lawyer?
It looks to me like the Premier League too busy not learning anything from the record industry to deal with these problems the right way (and I define the ‘right way’ as giving the public exactly what they want, at a tremendous value, while making scads of cash from the situation).
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